The performance of a webinar or a virtual event used to be measured by the number of registrants or the attendance rate. But in a world where remote communication has become the norm, it isn't enough anymore. Virtual meetings or events are successful when participants are actively engaged with the presentation and discussion.
Creating engaging meetings and webinars is key because:
- Only 40% of attendees pay attention from start to finish
- 50% of attendees engage with the company after the event
- 66% of sales teams prioritize leads from online events
Start calculating your Video Engagement Score™ now.